BRAND STANDARDS
At the Louisville Film Society (LFS), a cohesive brand is essential. Our standards guide partners in creating materials that reflect our mission and values, ensuring every communication maintains brand integrity and resonates with our community. This cohesive approach strengthens our brand, builds trust, and fosters loyalty, reflecting the unique spirit of LFS.
OUR BRAND LOGO📏
OUR BRAND LOGO📏
OUR BRAND LOGO📏
OUR BRAND LOGO📏
OUR BRAND LOGO📏
OUR BRAND LOGO📏
Our Logo
Our logo is the most recognizable element of our brand, symbolizing the Louisville Film Society’s commitment to the cinematic arts. Featuring the full name of the Louisville Film Society, it should be used in most applications to ensure brand recognition.
Guidelines:
- Maintain clear space around the logo for visual impact.
- Do not alter the proportions, colors, or orientation of the logo.
- Use high-resolution versions for print and digital applications.
- Ensure the logo is clearly visible against the background.
OUR COLOR PALLET🎨
OUR COLOR PALLET🎨
OUR COLOR PALLET🎨
OUR COLOR PALLET🎨
OUR COLOR PALLET🎨
OUR COLOR PALLET🎨
Gold
Vibrant and eye-catching, gold highlights key elements and adds a touch of warmth and elegance to our brand identity, making it stand out.
Hex
Pantone
RGB
CMYK
Black
Bold and sophisticated, black is used for text, icons, and backgrounds, providing a striking contrast that enhances readability and design.
Hex
Pantone
RGB
CMYK
White
Clean and simple, white serves as our primary background color, ensuring clarity and readability, while giving our content a modern look.
Hex
Pantone
RGB
CMYK
OUR TYPOGRAPHY SET🖋
OUR TYPOGRAPHY SET🖋
OUR TYPOGRAPHY SET🖋
OUR TYPOGRAPHY SET🖋
OUR TYPOGRAPHY SET🖋
OUR TYPOGRAPHY SET🖋
Our Fonts
Typography is essential to our brand identity. It guarantees consistency and readability across all platforms, ensuring that our communications are clear and engaging. By maintaining a unified and professional appearance, our typography helps to reinforce the strength and recognition of our brand.
Usage Tips:
- Maintain a clear hierarchy with font sizes and weights.
- Avoid using too many different fonts in a single document.
- Ensure sufficient contrast between text and background for readability.
OUR BRAND VOICE🎤
OUR BRAND VOICE🎤
OUR BRAND VOICE🎤
OUR BRAND VOICE🎤
OUR BRAND VOICE🎤
OUR BRAND VOICE🎤
Capture the essence of LFS with these engaging phrases.
